Our Team

Meet the humans helping brands be better.

Stephen Parks,

Founder & CEO

Seasoned domestic and international CPG professional with products launched into over 75 countries and total sales exceeding $500 million dollars. In both retail and direct selling structures, he specializes in consumer-packaged goods – marketing, market strategy, management, online and e-commerce, sales, and product development for personal care, hair care, fragrance, and nutrition/weight-loss categories.

Stephen thrives on creating, directing, and managing talented teams with a gift for defining & refining branding, brand building, and cross-functional integrated marketing driving sales. Both his corporate positions and prior consulting agreements have honed marketing strategy and product lineups, streamlined operations, and provided platforms for exponential growth.

He has been an industry resource for turn-arounds – especially MLM and celebrity. Occasionally he has been known to be a little “prescient.”

As we enter 2025, it makes him “officially” in the industry for 30 years.

Howard Warner

Sales & Revenue Guru

Highly successful executive and industry veteran with a specialty and expertise in NA and Global markets including sales, sales strategy, revenue, and sales marketing integrations. Howard has lead teams across multiple categories with Procter & Gamble, Estee Lauder, Bumble and Bumble, and most recently was the Chief Sales Officer for Pierre Fabre Group, the 2nd largest dermocosmetics company in the world with over $2B in yearly sales.

Howard has over 30 years of experience in luxury, prestige, and the professional beauty category including, skincare, haircare, luxury fragrances, and color cosmetics. His primary focus has been customer business development, external sales, sales optimization and efficiency, shopper-based design, and trade marketing mastery.

Additionally, he managed channels globally in mass and masstige such as Ulta Beauty, Nordstrom, Sephora, Bloomingdales, Bluemercury, and too many others to mention including many pure-player retailers.

Regardless of the channel or the organization he can evaluate, develop, map, and optimize sales organizations for both internal and external.

Gretchen Rider

Packaging Development Goddess

Highly experienced and analytical brand executive with expert proficiency in creative new formula and product and package development. Having been an industry leader for 40 years, Gretchen has developed and launched products in highly successful companies such as Procter & Gamble, Herbalife, Intelligent Beauty, Stila, Guthy-Renker, and KDC One.

She has been instrumental in creating compelling package designs for the global marketplace cross-category (personal care, wellness, color cosmetics, fragrance) with her expert understanding of product development that drives sales. Her leadership is directly responsible and associated with some of the largest launches in beauty industry history.

Gretchen has worked in leadership roles in brands and companies from $2M to $2B, and launched products into over 75 countries.

There are few people active in the industry with her knowledge and experience.

Tiffany Taian Bashoura

Product Development Aficionado

Highly educated (MBA Business Administration) and experienced product manager with a demonstrated 10+ year history working in the personal care and wellness industries. She is skilled in product innovation, product development, manufacturing processes and supply chain.

Her product development and keen eye for current and on-the-horizon trend includes all categories of beauty and CBD, for both global and domestic products.

Tiffany has been instrumental in defining and delivering effective products with cost-effective formulations and streamlining manufacturing and regulatory review.

This included full product management from ideation to market delivery within smaller multi-million dollar brands all they way to a leading billion-dollar brand.

Chris Rowland

Product Development Master

Chris is a leading industry expert with over 22 years of Product Development expertise and 9 years of Management and Leadership experience in Beauty and CPG sectors.

He has led product development teams in some incredible companies such as Herbalife, Int’l, Jurlique, Dollar Shave Club, Josie Maran, and Dr. Squatch. The products he developed are sold in omni-channel companies both domestic and international, and total well over $1B in sales.

Chris is a proven leader with the demonstrated ability to target consumers through market analysis, product development, and marketing alignment. His strategic and creative vision and direction has driven highly successful ingredient formulations and sustainable packaging.

Chris has a well-deserved and earned reputation of being a leader in the industry.

Christopher Schaaf

Operations & Org Ninja

Solution-driven executive with 18+ years of experience in operations management and P&L business leadership. His expertise includes personnel management, business process improvement, and vendor relations.

With a proven track record of leading diverse teams and exceeding performance targets, he always fosters a positive culture in growing and fast-paced work environments.

Chris is adept at cultivating relationships with stakeholders and driving organizational growth, with a focus on the cost effectiveness and operational functions, efficiencies, and their impact on the overall revenue of a company.

Categories include personal care, adult, CBD/cannabis, devices, clothing, and includes a full FDA facility build and certification.

Kevin Holden

Founder & Marketing Mentor

With 25+ years of marketing experience in brand, creative, and digital, he has launched over 300 brands for entertainment, lifestyle, and live events companies. 17+ years were spent at NBC Universal driving digital creative, marketing strategy, and all brand launches. Regularly considered a trailblazer his direction transformed and constantly evolved the delivery of digital (including NBC Must-See TV, rebrand of Bravo, etc.), lead the introduction of video technology to Spelling Television, streamlined Freeman (the leader of live events), as well as being a global marketing leader for Amazon.

His brand and digital expertise includes Brand Strategy, Brand Development & Architecture, Brand Transitions, Digital Product Development, Strategic Roadmap Planning, Budget Forecasting (100M+), Media Planning & Buying, Digital Strategy, Social Media Strategy, Data Research & Analysis, Website & App Development, Marketing Automation, Demand Generation, and Content Marketing on a global scale.

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